DIRECTORY

PICCA Convention Centre @ Butterworth Arena is the largest convention centre in Northern Malaysia, serving as a premier venue for meetings, incentives, conventions, exhibitions (MICE), cultural performances and entertainment events. Strategically located in the heart of Butterworth, Seberang Perai, the convention centre offers excellent accessibility via Penang Sentral, the Penang Bridge and Penang International Airport, making it an ideal venue for both domestic and international events.

Spanning approximately 17,828 sq m across two levels, PICCA is designed to accommodate a wide range of event formats, from international conventions and trade exhibitions to concerts, gala dinners, product launches and corporate meetings. The venue can host up to 8,000 delegates and features a Grand Ballroom, three ballrooms, four flexible function rooms and VIP facilities to cater to events of various sizes.

Beyond its modern facilities, PICCA is positioned as a hub for business events, arts and cultural activities in mainland Penang. The venue is surrounded by hotels, restaurants, retail outlets and local attractions, offering organisers and delegates convenient access to accommodation, dining and leisure experiences throughout their stay.

Photo credit: PICCA Convention Centre - Penang facebook